Most cold email fails before anyone reads it.

Is cold email legal?

In the US under CAN-SPAM, yes, with an accurate sender, a real physical address and a working unsubscribe. In the UK, email to a company address is generally allowed with a clear opt-out. In the EU the rules differ by country, and some, such as Germany, require prior consent even for business addresses. We build to the rules of the country you are emailing. We do not email consumers and we do not ignore an unsubscribe.

Why not just use my normal email?

Because if a campaign goes badly, your main domain's reputation goes with it, and then your invoices and client replies land in spam too. The separate domain exists so that failure is survivable.

Why does warm-up take weeks?

Mailbox providers judge a new sender by behaviour. A brand new mailbox sending hundreds of emails looks exactly like a spammer, because that is what spammers do. Ramping slowly gives a new mailbox a track record before it sends at volume.

Do you buy lists?

No. Purchased lists are stale, full of spam traps and are the fastest route to getting a domain blacklisted. Lists are researched and verified for your specific target.

What reply rate should I expect?

It depends entirely on your offer and how well the list matches it. We will not quote you a number to win the sale. What we will do is tell you honestly, after the first two weeks of real data, whether the offer or the list is the problem.